SUN DeLuxe

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SUN DeLuxe
2025: Dream On, Where Is Going to Work, John?

2025: Dream On, Where Is Going to Work, John?

Luxury Beauty (or the Beast?) and LVMH: Go West? and Tips for Talents and The Webinar!

Susanna Nicoletti's avatar
Susanna Nicoletti
Mar 23, 2025
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SUN DeLuxe
SUN DeLuxe
2025: Dream On, Where Is Going to Work, John?
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Dear DeLuxers,

As I am (maybe) finally trying to get out of my vexata quaestio about Paris or Milan (like the famous Clash song “Should I stay or should I go?”), as I am gathering ideas and highlights for my next, upcoming works and I am enjoying the beautiful inspiration and exchange among peers coming from this community, a few days ago I was talking with a dear friend and former colleague and super merchandising director both wondering and figuring out the issue of the moment: where is John Galliano heading to? I have to give her credit about the incredible outcome of our conversation (the further analysis is mine, teamwork!).

The perfect match exists.

It’s there, under our eyes, but we are unable to admit it. Most of the people are blind and too scared to see it, managers often are not enough prepared to go a step further and dare to be successful (look at the most recent dis-appointments). We are overwhelmed by the impostor syndrome, yes, especially those despotic CEOs we know so well. We feel what’s best for us, we live it, but we try to skip it because we know that it will be the best thing that has ever happened. Are we ready to open our eyes in wonder? Are we going to be able to manage “la merveille”? Or will we drop it because we are too scared of taking the reins of a bright future? Why living in scarcity when you can choose otherwise? Can we evolve our mindset and dare to take a bold but wise step?

The perfect match exists, but…is it going to happen?

Life constantly changes and we cannot live with the burden of the troubles of the past. Too often I hear about Brand self-inflicted issues and I cannot understand. We have to offload the issues that, in a way or another, are part of our past and see the present, thinking at the future.

This introduction is “just” to highlight that the news of a creative director changing brand might be irrelevant generally speaking, as I wrote for all the other creative directors, but John is another league.

And there, outside, there are people unafraid to take bold steps, because they count on strong foundations and the willingness to be successful in the long term.

“You aren't sure if you're making the right decision - about anything, ever.” Joan Didion

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