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2025 Luxury, Now: On Blowing Bubbles and Growing Trees. How Richemont and Brunello Cucinelli are the Best Players in the Industry and Why

2025 Luxury, Now: On Blowing Bubbles and Growing Trees. How Richemont and Brunello Cucinelli are the Best Players in the Industry and Why

And Best and Worst of the Week, Tips for Talents, the next Wednesday extra newsletter on China and the Masterclass!

Susanna Nicoletti's avatar
Susanna Nicoletti
Jul 13, 2025
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2025 Luxury, Now: On Blowing Bubbles and Growing Trees. How Richemont and Brunello Cucinelli are the Best Players in the Industry and Why
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“I love to make a living from blowing bubbles.” - Tom Noddy

Dear DeLuxers,

I am sure you have enjoyed the focus with Davide Sesia on the luxury market in Japan. The next focus will be on another key market: China, with another top expert. More details later in this newsletter!

First of all welcome to the several new subscribers who recently joined the community! Including those based in Amsterdam!

This week I had university classes in Florence and extra classes at Glion, I am preparing for an exciting autumn and winter of inspiring higher education projects in Paris and Geneva (if I can make it with the intricacy of the bureaucracy, gosh), as well as an interesting time in Portugal, on top of Milan and a bit of Rome. And new projects are work in progress.

It’s great for me to be able to constantly shift from consulting with brands on their strategy to teaching to senior students as well as writing books and this newsletter. I am planning to expand my media platform thanks to your great support. Stay tuned!

Going back to the industry of sinners and maudit that is fashion and luxury, we can clearly see that some bubbles will burst very soon, we just have to wait for H1 25 results…in a very few days.

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