2025: The Demna Effect Doesn't Exist
And LVMH executive turnover, and over, and over and Donatella and The Pradisation of the Industry and Moncler: The Icy Queen and much more
Dear DeLuxers,
How are you? It’s been an intense week that destabilized the already fragile fashion and luxury industry.
I spent most of the days in Paris where I had the best time of the last months (despite the bandage for the dog bite and a not so nice bronchitis), all was so well, great meetings with friends and colleagues, great upcoming projects and surprises and a sort of a “aha” moment when I truly felt that I was in the right place, at the right time, doing the perfect thing for me…and, no, I was not writing a Linkedin post but hopefully you will discover it by the end of 2025.
Things can take unexpected turns and one can always experience new exciting events coming to life even if not planned. I decided to go with the flow and trust the process, which is (as I was discussing with one of you two days ago) wiser than I am.
And, with a blink of an eye (Aerosmith courtesy), here we are with the hottest news of the week!
The Demna Effect doesn’t exist and the “Rien à Voir” mood of the industry
There was a sort of religious wait for the Gucci designer announcement, a liberating moment when the most loyal press, analysts and shareholders could take a breath and say “Great choice! Gucci is back”.