Summer Edition: 2024 Escape from China
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Escape from China
Major fashion brands are pulling out of China.
It seems that China has become a serious trap for the fashion, luxury and beauty brands that have benefited hugely in the past years of the Chinese hunger for Western products.
What Bain called the “Chinese acceleration” years have faded away and left the brands in ruins, and most of all with a total addiction to the idea of China as a Heaven on Earth for shareholders.
Today the uncertainty is about how to manage this hot issue without been burned.
Brands are reacting in a different ways: